Nicole Maassen

Nicole Maassen serves as the Chief Patient Access Officer at GeneDx, where she leads Market Access and Government Affairs, driving strategies to expand insurance coverage for exome and genome sequencing, strengthen payer partnerships, and improve reimbursement to ensure more patients and families can access life-changing genetic testing.
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With more than 25 years of experience spanning market access, reimbursement, healthcare law, and commercial strategy, Nicole has built her career developing innovative partnerships and strategies that expand access to care and drive sustainable business growth.

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Prior to joining GeneDx, Nicole spent nearly a decade at Exact Sciences, most recently serving as Senior Vice President of Market Access and Corporate Strategy. During her tenure, she led payer strategy, reimbursement, and contracting across the company’s screening and precision oncology businesses, pioneering  new commercial channels and establishing partnerships with payers, employers, and health systems to expand access to screening and drive revenue growth.

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Most recently, Nicole co-founded Maassen Lucey LLC, where she advised healthcare diagnostics companies on commercial and market access strategies. Earlier in her career, she held legal and risk management leadership roles at Assurant Health and practiced law at several firms, including Foley & Lardner. Nicole holds a J.D., magna cum laude, from the University of Wisconsin Law School and a B.B.A. in Marketing from the University of Wisconsin–Madison.